Los Angeles, CA
Tom Tanno runs the Los Angeles office of James Korenchen Public Relations (JKPR). Tom is responsible for servicing clients on the west coast and providing strategic counsel. With more than 30-years experience in the PR industry, Tom also handles national and regional media relations for the consultancy.
Throughout his career, Tom has worked with the national television networks, independent film companies, consumer products, technology and electronics manufacturers, and healthcare organizations including HBO, The CW, FOX, ABC, Kodak, Atari, Virgin, Mayo Clinic, Medtronic, Bally Golf, and many others.
Tom began his PR career in New York with Hill & Knowlton, Inc., working on the agency’s major industrial and public utilities accounts. He later became a unit publicist for the Public Broadcasting Service (PBS) to launch the fledgling network’s national programming.
In 1976, he joined the ABC Television Network as a senior publicist assigned to the groundbreaking of the popular miniseries Roots, ABC’s network television and radio news divisions, and later became a talent coordinator with ABC’s Good Morning America. Leveraging his experience at ABC, Tom became a manager in the media relations department of Home Box Office, responsible for the consumer and trade publicity for HBO and Cinemax programming including films, dramatic series, music/variety specials, documentaries and sports.
Moving to Los Angeles in 1986, Tom launched the Fox Broadcasting Company and contributed to unit publicity for Beverly Hills 90210, Melrose Place, Party of Five, and the network’s TCA efforts and Golden Globe campaigns.
In 2000, Tom joined Weber Shandwick Worldwide as senior vice president of media relations. Working closely with James Korenchen, he established and built a strong media relations department, spearheading PR programs for a variety of clients including, Kodak, Vans, Inc., Reciprocal, Inc., Initiative Media, Medtronic & Cyrano Sciences.
Tom currently lives in the Los Angeles area with his daughter.