New York, NY
Stephanie DiPisa is a consumer and corporate strategy consultant for James Korenchen Public Relations (JKPR) in New York. Stephanie has managed integrated planning, event management, consumer lifestyle media relations, and implementing corporate communications programs. She has extensive experience working with the national news media including national morning shows, wire services, national newspapers and magazines, cable news programs and network newscasts.
As a specialist in buzz and whisper marketing, Stephanie has developed programs to increase brand awareness, consumer trial and purchase for Procter & Gamble’s Pampers, Luvs, Old Spice and Duracell brands. She also managed lifestyle, entertainment and viral PR programs for Gillette, Sony, Polaroid, H-P, Lycos, Microsoft and Unilever.
Stephanie began her career working with James Korenchen at Weber Shandwick Worldwide in its North American Broadcast Services and Media Relations division, and the in company’s consumer marketing practice. She helped launch several blue chip consumer and technology products including brands from Kodak and Coca-Cola. At Porter Novelli, she initiated multi-million dollar integrated marketing campaigns before joining PainePR in 2004.
As a director at PainePR, Stephanie managed several clients in the company’s “mom-marketing” practice. She also ran several lifestyle programs generating extensive news coverage on behalf of her clients in the national press and online media.
Stephanie lives in Montville, New Jersey with her husband and son.