B-roll and Photography
Depending on the story, James Korenchen Public Relations will work with producers, camera crews, and photographers to shoot b-roll (background footage used by TV news stations) and still photography used by the print media. The b-roll and photography will be distributed to TV stations, newspapers and magazines to accompany a story or if the reporters are unable to attend an event. We will also distribute the video package to YouTube or other video web sites as appropriate.
VNR and RNR
Similar to a press release, a video news release (VNR) and radio news release (RNR) help to create a story for the broadcast news media by translating written words and ideas into video or audio. James Korenchen Public Relations works with a team of editors and producers to develop video and audio packages for the electronic news media and distributes them to news organizations throughout the country. We are also on the cutting-edge of developing and distributing news packages to mobile devices.
Satellite dissemination of b-roll or a VNR can distribute your message to a wide audience or targeted markets across the country. James Korenchen Public Relations’ directors and producers will work with your company to shoot and edit the video package and distribute via satellite. We will also develop broadcast specific press material and pitch the story to the appropriate TV news stations.
SMT and RMT
Unlike a traditional media tour, a satellite media tour (SMT) or radio media tour (RMT) allows your company to communicate its message to TV or radio stations throughout the country at one sitting. James Korenchen Public Relations will organize a sequence of one-on-one interviews for your spokesperson with TV news or radio stations in markets around the U.S. We will conduct them from a local studio though a satellite uplink for the TV news programs or through the telephone for radio shows. SMTs and RMTs can be very affective when targeting a broad audience.