It is important to keep your company’s name in the press. Just like advertising, a constant frequency of news coverage is critical for a company to remain top-of-mind with its key audiences. James Korenchen Public Relations will develop and disseminate information about your company to the local, regional, national, and trade media on an ongoing basis. This will range from new hires, to awards and honors, to new clients.
The news media runs stories on a regular basis and are in constant search for new experts. Your company’s executives should be the “go to” source for any information needed by the media regarding your industry. To become that trusted source, it requires ongoing communication with members of the media so they become aware of your expertise and willingness to provide commentary. James Korenchen Public Relations will showcase your company’s expertise and its executives to the press. For example, when a national news story breaks, we will pitch your company as a local expert that can speak to that topic.
Daily News Report
It is important to keep your executives aware of the news that affects your business from local and national competitors to industry trends and issues. James Korenchen Public Relations will research, write and distribute a daily news report from local, national, and industry publications for your executives. The news report will be e-mailed each morning and include the first few paragraphs of relevant news stories and a link to the complete article.
Blogging has become a tactic to influence consumers or industry groups about a product, service or issue. James Korenchen Public Relations will monitor the blogosphere and specific bloggers that influence your industry or product and respond if necessary. We will also distribute news to bloggers as appropriate, as well as adapt your press material for search engine optimization. The public relations business is evolving and James Korenchen Public Relations is at the forefront of these growing forms of communication.
Social networks have been around since people started communicating. What makes social networks important for public relations today is the style and form of communication. From the new vocabulary of text messaging to showcasing your friends and opinions online, James Korenchen Public Relations will work your company so it appeals to its specific community of consumers. As this form of media is still evolving, we will counsel you on the appropriate strategies to generate awareness and interest about your company’s products or services, and position them favorably within the social network.
James Korenchen Public Relations works closely with editors and reporters so we are their first call for an interview, comment or sound bite. Our clients have become thought leaders in their respective industries sharing their opinions in the news media ranging from network and cable news to local newspapers and trade journals. We will work with your spokesperson to become a sought-after industry expert and communicate his or her perspective on a topic or issue.