Once the press material is written and disseminated, one-on-one conversations with each journalist takes place to facilitate an interview or generate a story. James Korenchen Public Relations will manage the media relationships and prepare your executives for each interview. We will maintain strong relationships with the journalists and contact them on an on-going basis to generate additional stories and keep the company top-of-mind as a media source.
To keep your company in the news, James Korenchen Public Relations will generate one-on-one interviews with your spokespeople on a regular basis. This will include interviews with television, newspaper, radio and magazine journalists.
More than a news story, a feature story focuses on a company, its history and background, and the services it provides. James Korenchen Public Relations will pitch feature stories about your company that focus on specific topics such as your unique business model or the success the company has had with a particular issue or client.
One-on-one meetings with journalists are an excellent way to introduce a new product or idea and/or convey your message with strong personal conviction. Public relations is a business of relationships and it’s important to develop and maintain strong relationships with the key journalists that report on your industry. James Korenchen Public Relations can organize a media tour where we would conduct one-on-one meetings between your executives or spokespeople and reporters in a particular market or industry. During the interviews, we will showcase your company’s expertise, discuss specific issues or topics, and demonstrate products that are newsworthy and relevant to the reporter’s beat.
Just like advertising, a constant frequency of news coverage is critical for a company to remain top-of-mind with its key audiences. It is also important to work with the media and respond to their inquiries on a timely manner. James Korenchen Public Relations will disseminate news to the media on a regular basis to keep your company in the news. We will respond to all press inquiries, organize interviews with executives, and manage the media relationships on behalf of the company.