Press Material Development
The development and use of press material is critical to the success of a campaign or individual story pitch. James Korenchen Public Relations will develop the appropriate press material needed to communicate your message. This can range from press releases and media alerts to pitch letters and photography to b-roll packages and press kits depending on the media outlet and story.
Byline articles in the industry press are an excellent way to illustrate your expertise by commenting on industry trends or issues. Op-ed stories in newspapers and magazines can attract new customers by showcasing your company’s services while discussing an issue that is important to them. James Korenchen Public Relations has a team of experienced editorial writers that will work with you to develop the article. The byline stories and op-ed articles can also be used as reprints and distributed to potential customers.
Technical White Papers
Technical white papers can provide the foundation for the acceptance of a new technology, solution, or service. James Korenchen Public Relations will work with your company to develop technical papers and place them in the industry publications. We also recommend distributing them to industry opinion leaders and key decision makers.
Application Stories and Case Histories
Application stories regarding how a product or idea is used in a particular industry can help to underscore the benefits of the product and illustrate how its features and capabilities can be applied. Similarly, a case history that discusses how a particular problem had been solved by the use of your product or service can showcase your company’s strength in its industry. James Korenchen Public Relations will develop application stories of how your company’s product is being used in specific industries.
Editorial Board Meetings
Every daily newspaper has an editorial board. It meets on a regular basis to discuss the news and select topics for editorials. An editorial board can also take a stand on a particular issue, urge voters or readers to take action, and/or endorse a candidate on behalf of the newspaper. James Korenchen Public Relations will organize editorial board meetings with the daily newspapers as appropriate to gain support from the newspaper on a certain issue or topic.
Press Kit Development
While the development of press material is critical to the success of a campaign, it is also important to present the press releases and background material to the press in an easy to read package. James Korenchen Public Relations will develop an electronic and traditional press kit that will include press materials designed to communicate your company’s key messages to the media. The press kit may include:
Press release about the topic
FAQ (Frequently Asked Questions)
Bios of executives
Additional support material as appropriate