PR Postulates

The business of public relations is developing strategic communications and delivering desired results.  Listed below are the PR Postulates or axioms that help define our business. 

At JKPR, public relations is about:

  • Delivering Results
  • Developing Relationships
  • Working Hard and Having Fun
  • Playing Your Cards Right (timing and luck play a role in this business)
  • Creating Contingency Plans (sometimes it is necessary to find a back door and prepare for the unexpected)
  • The 18th Hole (just like on the golf course, it’s important how you finish)

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