Philosophy

Public relations has many definitions. Webster’s Dictionary defines it as the business of inducing the public to have understanding for and goodwill toward a person, firm or institution. Ivy Lee, considered a founder of public relations, describes PR as a “two-way street” approach to helping clients listen as well as communicate messages to their publics.

James Korenchen Public Relations defines PR as
the dissemination of information to increase sales...

The popular web site, Wikipedia, calls public relations the managing of outside communications of an organization to create and maintain a positive image. Public relations involves popularizing successes, downplaying failures, announcing changes, and many other activities.

James Korenchen Public Relations defines PR as the dissemination of information to increase sales, or to produce a desired action, effect or outcome.  In the public relations industry today, too many companies charge for advice without delivering results.  Others provide PR services without holding themselves accountable for impacting the bottom line or how the organization is perceived.

At James Korenchen Public Relations, we work to make a difference on behalf of our clients. The programs we develop are designed to strategically communicate your key messages, tactically deliver results, and creatively make an impact. It’s important for us to work with you as an integral part of your marketing team from program inception through execution to completion, as a company spokesperson when appropriate, or as an independent advisor behind the scenes.

In the changing business climate and culture, we maintain a professional business acumen, and honesty and integrity are still important to us. However, we don’t rest on our laurels. Unlike many experienced PR professionals, our senior team rolls up its sleeves, digs right in, and gets the job done. We fight in the trenches to win the battles on your behalf because we know this business, how it works, and what it takes to succeed. Please review the information on our web site because our successes and professional experiences speak for themselves, and hopefully for you.

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